Doodle Daisy Shop


Teaching Little Girls To Dream

With Doodle Daisy Shop

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Meet Alla, The Founder of Doodle Daisy Shop

Laura: First things first, tell me about your business? What do you create and who do you create it for?

Alla: I create quality handmade STEM inspired fabric dolls that inspire and teach little girls to dream big. Because girls rule! These dolls are primarily created for little girls 3-6 years old who like to catch frogs and girls who like to put worms in their pockets.

My dolls are just like them only grown up. The dolls I create are pilots, doctors, veterinarians, dinosaur enthusiasts and many more STEM inspired careers. The dolls are named and inspired by pioneer women in history. These dolls are for the dreamers, explorers and the once who question everything.

Laura: How did you first get started in your industry?

Alla: I was 11 years old when I first learned how to sew in an after school program. It was a creative program in the school I attended in my home town Odessa, Ukraine. My teacher showed me how to make plush toys and we submitted it to a craft fair. This was so fascinating to me because we gave “life” to something out of flat pieces of fabric. When my son was born I decide to start sewing again. Making dolls seemed like an obvious choice because dolls are fun.

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Laura: What is one thing you want people to know about you, that they may not already know?

Alla: I love to snowboard and would do it everyday if I could. The funny thing is I started when I was 30, not a typical age someone picks up snowboarding. I feel so alive, free and at piece when I am on the mountain.

Laura: What do you struggle with most when it comes to running your own business?

Alla: Time management. I feel like there is always something to do and just not enough time to do it in. But I do the best I can with online to do lists and batching of work. It was a challenge at first since I am a stay at home mom with family and home responsibilities.


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Laura: What is one thing that comes really easy for you?

Alla: I would say sewing and making the dolls comes really easy to me.

Laura: What aspect of your business is the most rewarding?

Alla: Customer feedback. When someone tells me that they loved the doll the received it makes me feel amazing. I love hearing how my dolls bring so much happiness to kids.

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Laura: How do you manage the stress and overwhelm of running your own business?

Alla: Not very well haha I try to keep a morning and evening routine to help with figuring out what needs to be done today. Batching my work really helps. I got the idea from another business owner mom and she swears by batching the work. I started doing the same and that seems to help with overwhelm. I know what will get done when and I just focus on the tasks for the day.

Laura: Who influences or inspires you the most in regards to your industry?

Alla: Barbie, she has been around forever and she is always on trend. I love how the dolls are now becoming more inclusive and the dolls are starting to represent many STEM career options for women.

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Laura: You have “a worthy brand,” I can see that, but why do you feel your brand is worthy? How do you remind yourself of your worth to continue building your business each day, how do you remind yourself, you are worth it!

Alla: I see my brand as worthy because of the message that I am trying to convey with my brand.  Planting the seeds of wonder & curiosity in the great minds of the future. To inspire kids to become dreamers. There are many dolls out there but not many that celebrate diversity or women pioneers. I want to change this. And I feel as though I have to keep going so all girls can feel included. “You cant be what you can’t see” -Marian Wright Edelman

It’s honestly really tough. You are your worst critique, right? The customers feedback and the wonderful messages I receive when they give a doll I made as a gift to someone and that someone is super happy and excited to receive such an awesome gift.

Laura: And last… if you could give new or struggling entrepreneurs one piece of advice, what would it be?

Alla: I am probably going to sound like a broken record but the advice I would give is to never give up or quit. You don’t have to go all out each day but taking one step at a time daily will move you in the right direction. Think about this if you give up you will always wonder what could have happened, if you try and it doesn’t work then you learned something new. But the most exciting thought that I hold in my mind is what if this actually works?  

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Photography By Alla Dorogo

I’m so happy I got to interview Alla and get to her brand.  Her dolls make such great role models for young girls.

She is definitely helping little girls dream big.

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