Handmade Product Photography
Meet Kristina, The Founder of Handmade Product Photography
Laura: First things first, tell me about your business? What do you create and who do you create it for?
Kristina: My name is Kristina and I am a product photography coach for handmade sellers. With my experience as a successful handmade seller on Etsy and my 18 years of photography experience, I coach handmade sellers on how to take their own high-quality professional looking product photos that captivate the audience they are meant to serve.
Laura: How did you first get started in your industry?
Kristina: I let go of my successful handmade shop in 2018 to follow my passion of photography when I noticed a huge gap in the handmade community. Sellers really struggled to take professional looking product photos but were being offered expensive and complicated solutions that weren’t relevant to their need as a handmade shop. As a handmade seller myself I knew what sellers were up against running their shops alone. With concern for the livelihood of the seller I felt a calling to simplify the process to prevent unnecessary overwhelm.
Laura: What is one thing you want people to know about you, that they may not already know?
Kristina: I LOVE learning about business. I am a lifetime learner and a course junkie. I am always working with new coaches and expanding my knowledge. My passion lies in branding and marketing niche positioning and revenue generating strategies. Basicially, I love helping sellers build their brands, come up with ways to make money and get clear on their messaging. I just so happen to be great at teaching them how to express that messaging within their visuals (product photos.)
Laura: What do you struggle with most when it comes to running your own business?
Kristina: I struggle most with implementing. Let me explain… I LOVE learning and investing in myself. I also LOVE dreaming up ideas and pondering over possibilities. Sometimes (more often than I would like to admit) this keeps me working on my business, but not always in my business. I can learn everything about business and dream up ideas all day long, but if I don’t take action and implement what I learn or execute my ideas, I don’t grow.
Laura: What is one thing that comes really easy for you?
Kristina: Ideas. I can dream up ideas all day long. It must be the creative in me.
Laura: What aspect of your business is the most rewarding?
Kristina: Working directly with students and watching them grow! I love building relationships with people and impacting their lives.
Laura: How do you manage the stress and overwhelm of running your own business?
Kristina: This is a great question. When I had my handmade shop I was very stressed and overwhelmed, but I created that monster. I chose to be in a state of emergency with that business. When I decided to let go of my successful shop I had to get VERY clear on what I wanted my future to look like. Now I run my brand in alignment with my goals and I don’t experience the same stress and overwhelm I did with my first business. A lot of people don’t take the time to really evaluate their emotions. I want to remind you. YOU have a choice, YOU are in control of what your life looks like.
Laura: Who influences or inspires you the most in regards to your industry?
Kristina: I work with A LOT of coaches and honestly until now I have never sat down to evaluate who has been most influential. In doing so, I have to say hands down my coach Jenna Kutcher. Thank you Jenna. Thank you for leading by example. Thank you for allowing me to feel seen, heard, and valued. Thank you for teaching me self-grace. Thank you for always inspiring imperfect action. Thank you for the constant reminder that I am in control and I have a choice in what my life looks like.
Laura: You have “a worthy brand,” I can see that, but why do you feel your brand is worthy? How do you remind yourself of your worth to continue building your business each day, how do you remind yourself, you are worth it!
Kristina: I am impacting lives, it is bigger than just me. When my insecurities start to surface, I remind myself that if I don’t take imperfect action and show up, I don’t get the chance to impact and change lives.
I am reminded of my favorite quote by Theodore Roosevelt, “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.”
I am worthy because I am in the arena.
Laura: And last… if you could give new or struggling entrepreneurs one piece of advice, what would it be?
Kristina: Get clear on your goals, what you want your life to look like and why. You are the captain of your ship and you can steer it in any direction you want to go. When you get clear on your goals you can better define the path that will get you there. Remember, one size does not fit all. Especially remember this when working with coaches. Just because their “system” brought them success, does not mean it is the right fit for your brand. When you are clear on your goals you learn to apply the information that is relevant and let the rest go.
Photography By Kristina Nicole
I can’t tell you how excited I was to be able to interview Kristina, who is my product photography coach, a mentor and friend. I’ve learned so much from her and she has helped many handmade business owners learn to take their own high quality product photos.
She really knows her stuff and I’m so grateful to have met her and been able to take her course. She is also extremely giving and will take the time to answer questions and give feedback in her Facebook group.
To check out her offerings: