Boho Western Jewelry
Meet Sue, The Founder Of Rodeo Girls
Laura: First things first, tell me about your business? What do you create and who do you create it for?
Sue: RODEO GIRLS (me) creates and sells distinct, hand crafted jewelry. The style is boho-western with a little bit of bling thrown in; I also sell Greeting Cards that waver between sarcasm and heartwarming.
RODEO GIRLS focuses on women who work hard and play harder • love a good challenge • care for their animals before themselves • own it •pay it forward • hate to lose • are gracious to those who win
Laura: How did you first get started in your industry?
Sue: I worked in corporate telecommunications for 30 years Several times I lived away from home on various work assignments. To keep my sanity I started making jewelry, tutus, and cards in my spare time to sell on ETSY. After I retired, RODEO GIRLS became my “second life”.
Laura: What is one thing you want people to know about you, that they may not already know?
Sue: I get my feelings hurt easily; however, I enjoy honest conversations and constructive criticism. It’s important to be able to talk openly and honestly – I’ll get over it!
Laura: What do you struggle with most when it comes to running your own business?
Sue: I have a very hard time asking for help and personally promoting my business!
Laura: What is one thing that comes really easy for you?
Sue: I am very comfortable going outside my comfort zone and learning new skills (except when it involves talking in front of people or being in a video – then I panic and am very self-conscious).
Laura: What aspect of your business is the most rewarding?
Sue: When a customer is excited about their purchase. I recently made custom stamped bracelets for a woman to give her family. They are engraved with a phrase that her mother would always say at the end of phone calls. We worked to determine the right color gemstones for everyone (11 in total) and I learned how to stamp. They all loved them and have since ordered more.
Laura: How do you manage the stress and overwhelm of running your own business?
Sue: My husband helps to peel me off the ceiling. He has been doing this for years and knows what I need.
Laura: Who influences or inspires you the most in regards to your industry?
Sue: Going way back my mom influenced all 5 of us kids to be creative. We spent summers at a cabin by Yosemite that didn’t have electricity. We sewed our own clothes on a peddle powered sewing machine, built forts in the forest, and usually had a large project to work on. One year we made a tile backsplash for our kitchen back home– the scene was a farmhouse in a field – my mom free-handed it and us kids tiled it.
These days I look for talented makers to follow on Instagram and Pinterest and take a lot of online classes. Also, I have Renae Christine and her course HTU ( Handmade Titan University) to thank for helping me build my business foundation.
And my two best friends are extremely talented. For the past 20+ years we have gotten together about 3-4 times a year. Each time, one of us learns a new skill and then teaches the other two.
Laura: You have “a worthy brand,” I can see that, but why do you feel your brand is worthy? How do you remind yourself of your worth to continue building your business each day, how do you remind yourself, you are worth it!
Sue: This is an issue for me. I have a problem with recognizing my self worth and imposter syndrome. However, I am very proud of myself for building the RODEO GIRLS business from the ground up. I have support groups who are always encouraging me, buying my stuff, and telling me how talented I am.
Laura: And last… if you could give new or struggling entrepreneurs one piece of advice, what would it be?
Sue: Find a group of like-minded creators early to share and bounce around ideas. Invest in yourself with continuous learning.
Photography By Sue Flood
I just love Sue’s eye for that western flare she’s so known for. I’m so glad I had the opportunity to interview Sue and get to know all about Rodeo Girls. I couldn’t agree more with her advice to find a group of like minded business owners to bounce ideas off of because I’m telling you, having that kind of support makes all the difference.
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