S.E.W. What Bead Company


With S.E.W. What Bead Company

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Meet Sarah, The Founder of S.E.W. What Bead Company

Laura: First things first, tell me about your business? What do you create and who do you create it for?

Sarah: I am an elementary school counselor by day and jewelry designer by night! I combine my passion for education with creativity by donating 10% of proceeds to local public schools – “beads supporting kids to read and succeed.” I create handcrafted beaded jewelry and accessories – necklaces, bracelets,  earrings, and keychains.

Each piece is a unique, handmade item. I use various types of beads and wire to form quality jewelry pieces that will make long-lasting positive impressions, just as I hope to instill in the young students I work with! 

Laura: How did you first get started in your industry?

Sarah: I started out making jewelry in middle school as a fun, creative activity. My Grandma would kindly take me on “field trips” to the local bead store to take lessons and pick out beads to take home and experiment with. My family always showed excitement and gratitude for the gifts I made them. Looking back, I think many of the gifts left much to be desired – but it’s the thought that counts, right?! 

Fast forward to Spring Break 2019 as a third-year Elementary School Counselor. After 15-plus years of making jewelry as presents for family and friends, I decided to establish S.E.W. What Bead Company to expand making presents by combining my passion for education, jewelry making, and helping others: 10% of proceeds donated to local public schools – “beads supporting kids to read and succeed.” 

Now it is Spring Break 2020, marking the one year anniversary of S.E.W. What Bead Company. Over $400 raised to support public schools in just one year! Here’s to many more years of putting smiles put on children’s faces! 

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Laura: What is one thing you want people to know about you, that they may not already know?

Sarah: My favorite color is yellow! 

Laura: What do you struggle with most when it comes to running your own business?

Sarah: Time. Simply there are never enough hours in the day to accomplish everything on my never-ending to-do list! Selfishly I would like more hours to create, design, and make jewelry. I would like more hours to dedicate to helping my students work through the obstacles and challenges they face. I would like more time with the students to know they are safe with me and at school so I don’t constantly worry about their basic needs being met once they get off the bus. I want more time to meet the needs of those around me so they can ultimately be happy and successful. 

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Laura: What is one thing that comes really easy for you?

Sarah: Organization. I am diligently, orderly, and time-conscious. I am able to effectively and efficiently complete tasks in a timely manner. This is especially helpful in the school where you need to be flexible, understanding, and know your day will never go as planned. Being organized is what allows me to stay calm in hectic situations. 

Laura: What aspect of your business is the most rewarding?

Sarah: Seeing the smiles and joy spread across people’s faces when they talk about teaching and education.  Not only are the bright, fun colors in the jewelry contagious, but listening to others’ stories is even more memorable. Hearing from strangers that they are a teacher or are a retired teacher, their family members are teachers, the stories go on and on. Strangers come together to support kids to make their futures bright, just like the jewelry! 

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Laura: How do you manage the stress and overwhelm of running your own business?

Sarah: I manage the stress by making the jewelry! The action of visualizing a piece of jewelry and seeing it come to fruition makes the stress fade away. Working with children all day is stressful and overwhelming in itself. So coming home to a quiet, calm space allows me to de-stress and bring out my creative side. I am able to concentrate and focus during a dedication time without distractions. I am able to imagine, work, and complete in a quiet zone which is welcome after a long day at school. 

Laura: Who influences or inspires you the most in regards to your industry?

Sarah: Kendra Scott. I love her simple, classic, colorful designs. Her pieces are timeless and can be worn running errands, out to lunch, or going out on the town. The jewelry she creates is so versatile by not only when it can be worn, but who can wear it. People young and old gravitate to her jewelry. Kendra’s versatility is something I aspire to create in my own jewelry collections. 

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Laura: You have “a worthy brand,” I can see that, but why do you feel your brand is worthy? How do you remind yourself of your worth to continue building your business each day, how do you remind yourself, you are worth it!

Sarah: My brand is worthy because not only do I believe in myself, but my students believe in me. They believe in the lessons I teach them about kindness, respect, and treating others the way you want to be treated. They look up to me for support, direction, and understanding. I need to believe in myself and my abilities to help these students grow and succeed. This belief translates into my own belief in myself as not only a worthy school counselor and worthy role model for my students, but also as a worthy jewelry designer/maker/entrepreneur and a worthy individual. 

Laura: And last… if you could give new or struggling entrepreneurs one piece of advice, what would it be?

Sarah: My favorite quote is: “Success begins with a person’s will, it’s all in the state of mind.” You will be successful if you believe in yourself. No one will believe in you if you don’t believe in yourself first. Having self-confidence and self-worth is not an easy feat. We are constantly comparing ourselves to others and doubting our abilities. Stop. You are worthy… You are talented…. You can do it…“Attitude is everything.”

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Photography By Sarah Eliana Weiner

It was so nice getting to know you Sarah and I’m so glad you shared yourself and your brand with us.  I admire her drive and her philanthropy work.  Sarah is proof that we can be multi-passionate and successful at the same time.

Thank you for working with young people and donating 10% of your sales to local public schools.

To shop S.E.W. What Bead Company:

Follow Sarah on Instagram for new designs and beautiful jewelry: