Luxurious Sleep Wear
From
Meet Derrica, The Founder Of Xzood
Laura: First things first, tell me about your business? What do you create and who do you create it for?
Derrica: Hello my name is Derrica Webb. I am founder and designer of Xzood. Xzood is a women’s luxury sleepwear company. I design robes, caftans, nightgowns, pajamas, onesies, rompers, and bedroom accessories. It is dedicated to Queens that live and chase dreams. My pieces made to transition from the bedroom to fashionable loungewear apparel
Laura: How did you first get started in your industry?
Derrica: I have a bachelors degree in fashion merchandising so I always wanted to be a designer just never thought sleepwear. I got into sleepwear when I became a brand specialist in retail for the brand Wacoal back in 2010. My clients were wanting fashionable sleepwear so during that time, there were just flannel pjs or lingerie so I decided to fill that gap. I started researching and started designing fashionable and comfy sleepwear.
Laura: What is one thing you want people to know about you, that they may not already know?
Derrica: I believe I have shared everything about me lol but I still work a 9-5 while designing. My goal is to be a full entrepreneur by age 36 (I am 32 now)
Laura: What do you struggle with most when it comes to running your own business?
Derrica: Finances to continue running my business. Being a designer is extremely expensive. Fabrics, manufacturing, marketing, advertising, photography, etc
Laura: What is one thing that comes really easy for you?
Derrica: Creating and designing. My passion is fashion so I love what I do!
Laura: What aspect of your business is the most rewarding?
Derrica: Seeing my vision come to a reality. I fall in love every time I produce a new collection. I absolutely love fabric sourcing and making the decision of what to produce each season.
Laura: How do you manage the stress and overwhelm of running your own business?
Derrica: Self care (massages, bubble baths, exercise, reading, etc), spending time with family and friends, and having a nice drink lol. Relaxing and having faith knowing everything will be okay.
Laura: Who influences you or inspires you the most in your industry?
Derrica: All women fashion designers and entrepreneurs making it happen everyday inspire and influence me.
Laura: You have “a worthy brand,” I can see that, but why do you feel your brand is worthy? How do you remind yourself of your worth to continue building your business each day, how do you remind yourself, you are worth it!
Derrica: So I believe my brand is worthy because I am passionate about it and I have invested my blood , sweat, and tears into it. I sometimes scroll through my Instagram account and look at all my collections over time reminding myself how far I have come and so many things I have accomplished being in business a little bit over 3 years. It makes me go harder for my brand and look forward to more growth and change.
Laura: And last… if you could give new or struggling entrepreneurs one piece of advice, what would it be?
Derrica: Trust the process and keep going.
Photography ©️ Derrica Webb
The visuals for Xzood are just so good they make me want a pair of Derrica’s satin sleep set so bad! I had the pleasure of doing a group giveaway with Derrica and I’m so happy she allowed me to interview her. I’m just so impressed with everything she does and the brand she has created.
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